Industry growth and development
The global promotional products market is valued at approximately $50bn, of which 50% is in North America. Promotional products are often a key component of a business’s marketing strategy, with cost-per-impression and return on investment being highly attractive.
Businesses are increasingly choosing to work with promotional product distributors that can develop product strategies that resonate with their target audience both locally and globally.
Businesses have become more considered in their approach, investing in products that engage employees and customers, align with brand values, are made from more sustainable materials and are useful, helping to generate as many brand impressions as possible.
(All data on this page relates to the financial year ended 31st December 2024, as reported in the Group's Annual Report 2024.)
Why are promotional products used?
Businesses of all sizes, sectors and geographies use products branded with their name or key message.
They are used to build culture, increase brand awareness and foster meaningful connections with stakeholders, including existing and potential clients, employees and suppliers.
The right strategy can help businesses build a long-lasting, positive emotional connection with recipients, reminding them of the brand each time they use or wear a product.
